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Marketing Specialist

Company: C2 Graphics Productivity Solutions
Location: Waukesha
Posted on: August 6, 2022

Job Description:

C2's client, a multi-diverse portfolio of brands that encompasses magazines, digital content, books and related products company serving enthusiast markets, is seeking a dynamic, digital savvy marketer to support acquisition efforts for their subscription brands. The Marketing Specialist will plan, develop, and execute a broad range of print and digital marketing campaigns aimed at growing audience and revenue. This individual will also play a supporting role in the company's continued focus on digital growth through interactive marketing campaigns primarily focused on email, website, and social media.
Start date: As soon as they find the right personDuration: Full-time, permanent hourly/non-exempt positionLocation: Hybrid remote and onsite at their Waukesha, WI offices (3 days onsite, 2 remote)Compensation: $23-$28/hour, based upon skills and experience
Job Description:Data is at the core of the company's strategy development and drives their business decisions. The Marketing Specialist will collaborate with teammates on the consumer marketing team to deliver smart, data-driven marketing campaigns, measure the effectiveness and adjust strategy based on meeting performance metrics and revenue goals.
Job Duties/Responsibilities:

  • Plan, implement, and analyze specific marketing plans through multiple sources including email campaigns, promotion on branded content sites, social media, direct mail and more.
  • Execute digital marketing promotions and testing, including working with internal and external teams on scheduling, creative development, order page setup, and response tracking.
  • Plan, implement and maintain email and website promotions through an extensive in-house database and customer experience platform to strengthen performance and better target audiences.
  • Plan and execute direct mail promotions and testing, including list planning and ordering, creative development, and working with outside vendors on component ordering, merge/purge, and lettershop/mailing.
  • Work with internal customers and outside vendors on digital edition and subscription agency magazine sales and fulfillment, including communication of production schedules, pricing, and participation in sales and promotions.
    Education/Experience:
    • BS degree in Marketing or related field.
    • 1-2 years of relevant digital marketing experience. Publishing or media industry a plus.
    • Strong organization, planning and implementation skills.
    • Process-oriented, deadline driven, and strong aptitude for accuracy.
    • Ability to work with cross-functional teams including design, email scheduling and deployment, editorial, and audience development.
      Benefits Package:- 37.5 hour work week is full time- Medical, dental, life, short/long term disability insurance- Flex spending- 401K - match of first 50% of 6%- 9 holidays- 3 extra holidays PTO- Summer Fridays: 4-6 Fridays they shut down

Keywords: C2 Graphics Productivity Solutions, Waukesha , Marketing Specialist, Advertising , Waukesha, Wisconsin

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