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Digital Marketing Specialist, Products

Company: Kalmbach Media
Location: Waukesha
Posted on: September 17, 2022

Job Description:

Kalmbach Media is seeking an energetic, digital-focused individual to join our marketing team. The Digital Marketing Specialist is responsible for the planning and implementation of marketing efforts surrounding our eCommerce stores. You will coordinate a broad range of digital marketing campaigns with a focus on email marketing and acquisition efforts. This is a great position for someone looking to help grow ecommerce through the execution of strategic marketing plans. This role is eligible for a Hybrid work model.JOB DUTIES AND RESPONSIBILITIESResponsible for day-to-day operations for ecommerce email marketing programs including open creative jobs, developing messaging, identifying test opportunities, and assisting with audience and email set-up, proofing, and deployment. Collaborate with ecommerce manager, buyer, and digital design team to develop assets for multi-channel marketing campaigns.Manage execution and optimization of Google Ad campaigns to increase traffic and conversions on both stores.Assist with set-up and maintenance of ecommerce products in CRM including new product set-up, copywriting/editing, price maintenance, and categorization. Create and manage all social media content for our ecommerce Facebook page, plus manage paid campaigns on Facebook to grow sales and increase store and product awareness. Analyze and report on email campaign results and recommend changes and testing for future email campaigns. Support Manager and Director as needed with marketing initiatives and tasks to help increase traffic, conversions, and revenue through SEO, paid search advertising, affiliate marketing, and more.EDUCATION AND EXPERIENCEBachelor's degree in Marketing or related field.2+ years of marketing or related experience.Experience with digital marketing including email marketing, social media, or website marketing.Manages time well, ability to multi-task.Strong communication and collaboration across various teams.Experience with SEO, Google Analytics, Google Adwords is a plus.HOW TO APPLYTo be considered for this position you must complete our online application and attach your resume along with:A detailed cover letter outlining your qualifications and experience as it relates to this positionYour salary requirementsKalmbach is located in Waukesha Wisconsin, about 20 minutes west of Milwaukee. We offer a hybrid work environment and excellent benefits!EOE

Keywords: Kalmbach Media, Waukesha , Digital Marketing Specialist, Products, Advertising , Waukesha, Wisconsin

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