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Senior Marketing Manager/Director

Company: Hydro-Thermal Corporation
Location: Waukesha
Posted on: September 16, 2022

Job Description:

Do you want to be part of a team where we work collaboratively to achieve our goals? Do you enjoy working in an innovative and growth focused environment? A company that invests in its equipment and its team members? Then Hydro-Thermal is the company for you! At Hydro-Thermal Corporation success is attributed to people who are committed to technical competence, are responsive to customers' needs, are friendly, are willing to work hard, have complete integrity, and are active in our industry and in the local communities. The Marketing Director is responsible for developing marketing policies, programs, and systems to support strategic director with organizational objectives. The Marketing Director partners with the management team to ensure the best possible service and effective communication to company customers. *This position would be great for a Marketing Manager looking to take the next step in their career as a Director*Key Responsibilities:

  • Marketing Strategy & Leadership
    • Serve as the member of the Executive Management Team, providing though leadership/guidance on marketing, growth, and customer experience strategies
    • Develop annual marketing plans and budgets in support of organizational growth objectives
    • Collaborate on commercial strategy development with Executive Leadership, Sales, and Business Development
    • Oversee market research and insights development to drive marketing strategies and growth opportunities
    • Over see direct market research, competitor analyses and customer service process and initiatives
    • Marketing Communications
      • Brand stewardship-ensuring all brand touchpoints live up to the Hydro-Thermal brand promise and standard
      • Manage internal team and external vendors to deliver clear, compelling, and consistent marketing communications to global customers across owned, earned, and paid channels including
        • Digital Marketing (web, social, email, SEM)
        • Advertising (Trade press, digital)
        • Collateral (brochures, sell sheets, etc.)
        • Tradeshows and Events
        • Public Relations
        • Technical Documentation (product manuals, technical bulletins, etc.)
        • Monitor, measure and report the effectiveness of marketing campaigns
        • Internal communications support as needed
        • Sales Enablement
          • Work closely with the company's global sales team (and external channel partners) enabling them to meet their commercial objectives by equipping them with the appropriate information and tools. Preferred Qualifications:
            • Bachelor's or Master's degree in Marketing and/or a combination of equivalent experience
            • Proven track record of success in a senior marketing role, preferably manufacturing
            • Expert communication, organizational and presentation skills
            • Project and Financial management skills
            • Confident, creative, driven, and dynamic leader Benefits: In addition to your base compensation, you are provided with a wide range of benefit programs which are designed to enhance the quality of your life, to provide protection and help when some of life's problems may occur.
              • Continuing Education/Tuition Reimbursement
              • Vacation and Personal Time Off and paid Holidays
              • Health, Dental and Vision Insurance
              • 401k with company match
              • Company provided Life/AD&D Hydro-Thermal is always on the lookout for exceptional people. We value innovative, growth-centric minded folks who have integrity and never stop being a customer advocate.

Keywords: Hydro-Thermal Corporation, Waukesha , Senior Marketing Manager/Director, Executive , Waukesha, Wisconsin

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