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Content Strategist

Company: Woodway USA
Location: Waukesha
Posted on: June 2, 2021

Job Description:

Job Brief:

WOODWAY is searching for a driven, detail-oriented, Content Strategist to produce high-quality output for our business. The Content Strategist will update existing material, generate novel work, and identify new ways to reach business clients and consumers across multiple channels and market segments.

To be successful in this role, you will need to be creative, analytical, and an exceptional communicator in all three disciplines: writing, speaking, and visual. In addition, you will work closely with other internal stakeholders to ensure consistency in our company's output, including Marketing, Sales, and Customer Service.

Responsibilities

:

  • Writing, reviewing, editing, and updating content on the company website, marketing materials, and social media.
  • Conduct research and interview customers and industry leaders to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
  • Manage lead generation from business clients and consumers, respond to questions and complaints, and promote company initiatives through social media and email campaigns.
  • Create new digital content offerings, including emails, blogs, landing pages, web pages, and social content
  • Coordinate integrated campaigns.
  • Create engaging content for social media posts and conduct social media audits to ensure best practices and analyze ROI.
  • Assist in updating website via WordPress CMS
  • Monitor and measure paid social media and company website metrics and KPI's.
  • Utilize SEO methods to coordinate copy to increase site traffic and search relevancy.
  • Collaborate to establish campaign objectives, complete tasks, and identify and solve problems.
  • Develop content and coordinate direct email marketing campaigns and newsletters
Content Strategist Requirements:
  • Bachelor's degree in Marketing, Communication/PR, English, or a similar field
  • Experience in creating rich and engaging content.
  • A portfolio of applicable output.
  • Experience with SEO/SEM research, development, and execution.
  • Experience with CMS (WordPress) a plus
  • Complete understanding of social media platforms and experience executing paid social media campaigns
  • Demonstrated excellence in writing, proofreading, and editing.
  • Excellent research, organizational, and time management skills.
  • Strong listening and communication skills.
  • Ability to work independently and collaboratively.
  • Ability to work efficiently without compromising quality or accuracy.
Benefits

:
  • Paid Vacation
  • Health Insurance
  • 401K
  • State-of-the-art onsite gym; family-like work environment; casual dress code; corporate/departmental outings; potential travel.
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Keywords: Woodway USA, Waukesha , Content Strategist, Other , Waukesha, Wisconsin

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